14 October, 2008

Blue Bell rings true!

Do you remember when a 3 pound can of coffee actually contained 3 pounds of coffee? When a cereal box was not just big in the front, but also thick enough to stand up alone without the support of other boxes? When a half-gallon carton of ice cream contained a half-gallon of ice cream?

It is apparent that many modern merchandisers think we are dumber than a box of rocks when it comes to figuring out when we are being taken. They must look at George Bush and think, Hmm...if this guy could become leader of this country, certainly everyone else who lives here is an idiot too. (My regular readers—both of you—know I can hardly mention a box of rocks without a tie-in to President Bush.).

Back to our story. Blue Bell Creameries, the makers of Blue Bell Ice Cream, have promised to continue packaging true half-gallons of ice cream, despite the movement toward 1.75 gallons made by larger manufacturers. And no, no, no, no, no, the bottom line here isn't what the actual cost of the product is on a per unit basis, such as per ounce. Even if that works out to be the same, and I don't care if it does, sooner or later you are going to be paying a half-gallon price for your 1.75 gallons. If you are okay with that, go with God, and know that our best wishes and prayers go with you as well. But the truth remains, sooner or later you are going to get ripped off.

I just remembered picking up a Mike's Hard Lemonade bottle and noticing it contained 11.5 ounces instead of 12! This nonsense will never end as long as we, the consumers, allow it to go on. So do whatever it takes to find that half-gallon of ice cream and buy it. The strongest vote, after all, is the one we make with our wallets.

Oh buy the weigh (heh-heh), there is an added benefit if you end up with Blue Bell Ice Cream in your freezer. You will find that you have purchased a true half-gallon of a a product that is also truly delicious.

UPDATE: Yesterday when we went shopping, I checked another bottle of Mike's Hard Lemonade. It's down to 11.2 ounces... and subtracting?

And to Paul W. Kruse, CEO of Blue Bell Creameries, to whom I sent a copy of the blog. Thank you for the kind words, and for the gift of Blue Bell ice cream. We will look forward to taking a plant tour the next time we get down your way.



~PITTSBURGH starts with PITT!~







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